Social Research: A Guiding Light for Decision-Making
In social science research, effective decision-making requires an emphasis on obtaining relevant and accurate information about the organization’s internal and external environments. The primary goal is to provide timely and meaningful insights to senior management, enabling them to plan and execute informed decisions. The research process within organizations typically follows several key stages:
This stage involves monitoring and analyzing the internal and external environments to identify key issues or challenges. Through this process, researchers conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) to gain a deeper understanding of the situation. Data on emerging problems and opportunities is gathered. For example, an Indian garment company looking to expand internationally would need to research market trends, brand awareness, consumer behavior, and competitor analysis. Failure to identify problems early can be detrimental to the organization.
2. Problem Prioritization and Selection
Once
problems are identified, researchers prioritize them, as it is unrealistic for
an organization to address all issues simultaneously. The most urgent problems,
those that significantly impact the organization and require immediate
attention, are given top priority. At this stage, researchers gather detailed
information to better understand the situation and utilize both quantitative
and qualitative methods to identify opportunities.
3. Problem Resolution
This
phase involves determining how to resolve the prioritized problems and
capitalize on identified opportunities. Researchers develop and evaluate
alternative solutions to determine the best course of action. For instance, if
a company must choose between three advertising campaigns, customer surveys can
help identify the most effective option.
4. Exploring Solutions
At
this stage, researchers develop theoretical models based on extensive
literature reviews. From the problem statements, hypotheses are formulated, and
appropriate sampling methods are chosen. Data is collected using well-designed
survey instruments, and statistical techniques are applied to analyze the
results. The findings are then recorded.
5. Implementation
Once
the best alternative is selected based on theoretical and empirical evidence,
the organization must implement the solution efficiently. Researchers continue
to monitor and control the implementation process, with decision-makers
adjusting their approach as needed to account for constraints or limitations.
6. Evaluation of the Decision-Making Process
The
final stage involves assessing the performance of the implemented solution.
This evaluation measures whether the outcomes align with the organization’s
goals in terms of time, cost, and resources. Continuous monitoring helps
identify new opportunities and potential issues, allowing the organization to
adapt its plans as necessary.
Sample of Successful Program/ Initiative
The national
Female Community Health Volunteer (FCHV) Program was introduced in 1988, under
the Public Health Division of the Ministry of Health (MOH), Government of
Nepal. Which is a prime example of effective decision-making driven by social
science research. The initiative, focused on improving maternal and child
health in rural areas, used data from surveys and community studies to identify
healthcare gaps, such as a lack of medical facilities and skilled workers.
Prioritizing maternal and child healthcare, the government collaborated with
researchers to develop strategies like the Female Community Health Volunteer
(FCHV) program, which was later scaled up to deliver essential services to
rural regions.
Social science
research played a critical role throughout the NRHM’s development, from
identifying problems to evaluating the success of interventions. Continuous
monitoring revealed positive results, such as reduced maternal and infant
mortality rates, allowing for adjustments and improvements based on real-time
data. This case illustrates the power of research-based decision-making in
shaping impactful public health policies in Nepal.
Sample of Less Successful Project
One of the less successful
examples of decision-making in social science research in Nepal is the Melamchi
Drinking Water Project (MDWP). Although eventually completed after decades of
delays, the early phases of this project are often criticized for poor
decision-making and lack of effective research-based planning, particularly in
addressing the socio-economic and environmental impact on the local communities
and the project’s overall feasibility.
The Melamchi
Drinking Water Project's early phases serve as a lesson in how poor
decision-making, driven by insufficient social science research and lack of
community engagement, can undermine large-scale development efforts. Had
decision-makers relied more on robust research to understand the social,
environmental, and economic consequences of the project, the delays and
challenges could have been minimized. This case illustrates the critical role
that social science research plays in ensuring that decisions are made with a
holistic view of both the technical and social dimensions of development
projects.
- Arunangshu Giri & Debasish Bishwas (2016) Research Methodology for Social Sciences.
- Robbins, S. P., & Judge, T. A. (2019). Organizational Behavior (18th ed.). Pearson.
- Cooper, D. R., & Schindler, P. S. (2014). Business Research Methods (12th ed.). McGraw-Hill Education.
- Government of Nepal. (2009). National Rural Health Mission: Addressing Healthcare Gaps in Rural Nepal. Ministry of Health and Population.
- Nepal Health Research Council. (2011). Maternal and Child Health in Nepal: Trends, Interventions, and Outcomes. Kathmandu: NHRC.
- World Health Organization. (2015). Evaluation of the Female Community Health Volunteer (FCHV) Programme in Nepal. WHO Regional Office for South-East Asia.
- UNICEF Nepal. (2018). Progress in Maternal and Child Health in Nepal: NRHM's Successes and Challenges. Kathmandu: UNICEF Nepal.
- Adhikari, K. P. (2015). The Melamchi Drinking Water Project: A Case of Delayed Decision-Making and Poor Research Integration. Kathmandu: Water Resources Group Nepal.
- Gyawali, D. (2011). Melamchi and the Displacement of Local Communities: An Environmental and Social Cost of Urban Water Supply. Himalaya Journal, 22(2), 34-47.
- Rai, N. (2020). Lessons from the Melamchi Water Supply Project: Flaws in Decision-Making and Social Science Research. Nepal Economic Forum.
- World Bank. (2013). Melamchi Water Supply Project: Socio-Environmental Assessments and Challenges. Washington, D.C.: World Bank.
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